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Microsoft ads: excluding audience ads and enhanced cpc
Posted by on September 12, 2025 at 5:24 pmI'm running a search campaign and the bid strategy is set to enhanced cpc. I don't see a way of using manual cpc. When I emailed support, they said manual cpc was reserved for video ads, not search. Can anyone confirm this?
I also emailed support about excluding audience ads from the network but they said they can't do it. Do I keep following up until I find someone who can? Or is there some better method of dealing with support?
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1 Reply
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Just double checked myself, because I haven’t used manual CPC in a long time on Bing, but only enhanced and smart bid options available.
It’s taken me 2 or 3 times of emailing support to get them to exclude audience network sometimes. It’s such a pain
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Microsoft depreciated manual CPC a few years ago. Interestingly, Google has gone in the opposite direction, depreciating ECPC.
Similarly MS removed the ability to block audience network with an in platform switch. You’ll need to manually block placements at the account or campaign level.
Apparently support can block them but it’s honestly pretty easy to capture most of them just by monitoring your placements report once a week.
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