• PPC

  Meta CAPI Issue w/sGTM

  Posted by Pity_Party8 on December 16, 2025 at 11:27 pm

  

  Hi everyone,

  I'm working on setting up the Meta CAPI via sGTM. I've installed the pixel on the client, and getting the event to fire on the web container. However, when I check the server container on the GTM Assistant I'm getting an error – Conversion API Tag – Failed 1 time. When I look into the Response Body I see this error:

  {"error":{"message":"API access deactivated. To reactivate, go to the My Apps page to unarchive it."

  Anyone know how to resolve this? Do I need to create an App in FB to use the API?

  Pity_Party8 replied 1 day, 10 hours ago 1 Member · 0 Replies
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