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Meta ads showing ads to unwanted demographic
Posted by on April 12, 2026 at 7:41 pmHi everyone,
Quick context: I'm a small business owner and have started running Meta ads for our business. My target audience is Female.
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I have turned off Advantage+ to restrict Meta from playing around with my budget.
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I have only opted for Female in my targeting.
Meta is still showing my ads to the Male demographic. I'm getting roughly 10% impressions from the Male audience.
Has anyone figured this out? How did you overcome this and restrict Meta from showing ads to the restricted gender?
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1 Reply
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Oh you think meta cares what you want?
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