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Meta Ads: 7d click vs 7d click+1 day view
Posted by on September 16, 2025 at 11:55 pmFor an e-commerce company with items priced in the $25-225 range, what is the best practice for attribution? 7day click only or 7day click+1 day view?
Context: Small business doing low 7 figures, running Google and Meta ads.
We don't have triple whale or similar (should we, at our scale?) so precise attribution is a guessing game. We do look at total revenue and total spend but it's hard to tease effects apart unless we run just one test at a time across all platforms.
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1 Reply
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You don’t need Triple Whale. 7 day click is fine to figure out what is working. We use a combination of Meta ad manager and GA4 to guide what we do with paid social.
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With Meta 7-day click is fine, you may even want to try 1-day click if you notice low lift test results or otherwise suspect that Meta has low incremental impact. With longer attribution windows and view attribution, I’ve often seen that Meta gets a lot of attributed conversions but they were actually mostly caused by other channels.
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