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Making An Agency Site
Posted by on February 25, 2021 at 7:12 amI’ve started to have more success in my SEO career and for the most part I really enjoy it; however, I still don’t have an agency site. I live in a big city, so ranking this site would be a lot of hassle, and I don’t think many people organically look for SEO companies. But I do know that having a website is a great way for people to interact with your business, and it’s essentially having a business card online. Should I create an official agency site? and If I do is it worth the money and time to rank it?
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5 Replies
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You’ll get a coinflip of answers when asking SEOs if it’s worth trying to rank organically for your own website but to me, not putting any effort into doing so doesn’t make sense.
If you are only invested in providing SEO, then part of your lead generation strategy should come from SEO.
I’m not sure what city you’re in, but people in my area DO actively look for SEO experts and agencies, and the competition is only going to increase over time, so you might as well put your foot down and get a foundation set before you’re swallowed up by 100000 agencies trying to do the same thing.
No matter where you live, there are going to be keywords you can take and with a focus on CRO, you should be able to translate some of those leads to clients.
How much effort you want to put into ranking organically should be done by evaluating much ROI you’re going to get out of your time and effort.
If you need to spend a considerable amount of time and money to rank for low volume keywords, then put your eggs in different baskets (which is what you should always do regardless).
I’ve had agencies cold-email to my clients at the start of their campaigns and say “bUt lOoK u HaVe nO orGaniC trAffIc!” and then I look deeper into their website and the irony sets in.
Things like this always come down to workload, effort and if you can make a genuine decision and say “I can probably rank for this keyword quite easily”.
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If you are working alone you can build a portfolio website for yourself and brand yourself rather than an agency.
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Think of it this way
How many emails have you received in the past that offered a service but thought looked shady because they didn’t provide a website?
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Wait, what?
Yes, you do need a website. It’s okay if you’re not ranking in your city right now…but you need a website. And people absolutely look for SEO companies, even in small towns. If you had a website…your Google Search Console data could show you this…
I don’t want to be an asshole, but why are you doing SEO and then coming here to ask if having your own website is worth the money? You’re quite literally negating your own skill set.
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Yes make your own website. I build websites myself.
I can help, shoot me a message, we can help each other.
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