• PPC

  LTV LAL: What’s a good strategy?

  Posted by seohelper on July 2, 2020 at 12:26 am

  

  Hey everyone.

  I work in the e-commerce industry.
  A little before sh*t hit the fan back in March, I started a link click campaign (app download for iOS and Android), with a LTV LAL audience.

  It was the first time I’d ever used that, so I mostly rounded up every single customer ever (2 years worth, approx. 500~ unique records) when I worked on that audience.
  The ads ran way better than expected, with thousands of new accounts, many new customers, and a few new very solid high value return customers.

  It’s been 3 months+ now, and it’s safe to say the audience has run its course. I’m currently working on creating a new lifetime value list, but I’m a little unsure about how to go for this 2nd run.

  Initially, I was simply going to extract the entire purchase logs, from day 0 to now, and combine the necessary data to generate the audience. But part of me thinks that the last 3 months’ data could get tainted, resulting in a sizeable overlap with the previous audience.

  **My questions:** What’s the best way to go about this 2nd round of LTV-based LAL audience building?
  And what’s a good strategy for LTV anyway?

  Thank you for your help!

  seohelper replied 5 years, 5 months ago 1 Member · 0 Replies
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