-
Lower CTR: Low Site Relevance or Just Ranking For More Keywords?
Posted by on January 4, 2021 at 11:29 pmHey SEO pros,
Looking at search console, I noticed that my CTR has significantly decreased. Conversely, impressions is significantly higher. I’m assuming that this is likely because the site is ranking for more keywords – BUT is it possible to get a surefire answer to this?
Thank you in advance!
-
1 Reply
-
You’re likely ranking for more keywords after the recent December update. Look at GSC, filter date to only December and view the queries tab. There’s likely a lot that have fourth or fifth page positions with very few clicks and a handful of impressions. If they are all site-relevant then congrats, your site is doing well! Bonus- if there’s a few keywords with an outlier CTR that’s higher than the rest, that’s a quick win to focus on. Work on your basic on-site optimization on the pages that target those new keywords, title tags aren’t a direct ranking factor but they sure can entice someone to click.
Log in to reply.