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Low-Touch PPC Management for Law Practice
Posted by on December 7, 2025 at 9:18 pmWondering if I could arrange something like the following for my estate planning law firm:
- We meet once every 60 days for half an hour or so. I pay a flat fee for that. Prior to the meeting, they go into our ads account, look at our data, and put together suggestions.
- At the meeting, we review how things are going, go over our data, and they make suggestions for changes, additional contents or actions to take to improve. They propose a fee for implementing those changes.
- They implement those changes, and we regroup again in 60 days.
It feels like for our size (solo practice), a full service management relationship is overkill. I looked in our ads backend and found that the firm I'd been paying $700/month to had not changed anything at all in over four months. Our spend is fairly low, our field and market aren't terribly competitive, and it just seems like evaluating and adjusting every 60-90 days would be more effective.
Any ideas, referrals, or other thoughts would be great. If this is something you can provide, and you have relevant experience, shoot me a DM.
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1 Reply
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I do a three month package where I set it up optimise and then you can take over with ad hoc calls after paid for by the hour.
I just need the lead quality and value so I can pass them back too Google. I also need the cpa for each lead type. DM me if you are interested. Ireland based.
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This is one of the unspoken secrets of Google Ads management: You are really paying $700 a month as insurance that nothing breaks. And, if it does, someone’s there to fix it.
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Depending on the industry, you might want to meet more often, but that’s pretty much the way it goes. We charge to make sure everything is running smoothly, then we meet with clients every once in a while to get feedback on how things feel on their end.
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So… you have purchased a service. You purchased the cheapest possible version of the service. And now you’re surprised that you’re getting a minimal amount of service.
And you think the solution to this problem is to pay even less for the service, while dictating all the terms, which you’ve set based on your experience in law, and lack of experience with running profitable google ads campaigns.
Sound about right?
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