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low hanging fruit to impress new employer?
Posted by on February 7, 2026 at 1:02 amFor context, I’ve spent my whole career in brand marketing. My roles have always touched digital and SEO in some way, but it’s never been a core responsibility I owned end-to-end.
I’m starting a new job next week where SEO is officially part of my job description, and I’ll be honest: I don’t know a ton yet. I’ve been doing a lot of reading and watching tutorials, and I’m very tech-savvy, so I’m not totally lost when it comes to actually getting my hands dirty — but I’m definitely not an SEO expert.
Figured I’d ask this sub: what are some true “low-hanging fruit” SEO wins I could focus on early to start making a positive impact?
I know I can’t replicate the decades of experience that many of you have overnight, but I’d love to at least move the needle in the right direction while I’m learning.
A little more context:
• It’s an e-commerce store • Built on Shopify • They sell a popular camping productAppreciate any advice, even if it’s just “start here, don’t overthink it.”
i typically wouldn’t come to reddit asking for advice but i’ve been out of a job for 6 months and this company is giving me a chance.
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1 Reply
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start with finding ways to reduce friction in the buyer journey. if they don’t have apple pay, google pay, etc. add it. find easy ways to increase AOV like adding recommended products at checkout.
revenue speaks more than traffic/high rankings.
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I would start by searching the products they sell online and see what companies rank in top 10.
Analyse their site structure + content PLP and PDP’s.
Check their purchase journey.If you have the tools check their backlink profile, how they get their do follow links, what percentage of their links go to which categories to which keywords, you can export those and make a pie chart to easily understand and notice a pattern.
Content on category pages are very important from my experience, they should be covering informational + transactional purchase journey questions and you give google context and about what you sell.
Check the content of the products what is written as product description, meta title + meta description.
In shopify you can see each product images and if they have alt description or not, make sure they have properly written, you can use AI to write them with proper prompts.
Learn shopify reports to analyze trends and purchase behavior, creating custom reports is actually very easy.
Analyze what purchasing questions are being searched make a list and answer them in your product categories alongside blog content.
Check what keywords they get impressions and clicks in GSC, 404’s indexation etc the usual repeated stuff around shouldn’t be ignored as well.
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I have an ecom store but on wp, but same different.
-Category pages are money pages.
-Optimize pages that are getting lots of impressions.
-Change product titles to what people actually type on the search bar.
-Internal linking like a spider webThis is what has moved the needle for my store.
All learned from Neil Patel. Give him a follow and binge his content, especially about ecommerce.
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Are you using any tools for keywords, ranking, errors etc (SEMrush/ahref/screaming frog)? Have they had anyone in the role before? I would do an audit an and see if there’s anything missing for meta data etc on top selling products since it’s all editable in the Shopify admin.
How large is the product catalog?
Get access to Google Search Console and make sure there are no errors. Then check bing webmaster etc.
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I’d get sitebulb and run a crawl. It will give you a list of issues to fix. Same with screaming frog SEO spider, but I tend to like the additional things that sitebulb finds.
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I’m a fan of “Why (our product) instead of (competitors product) comparison content. May be some easy stuff to publish early on?
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Screaming frog even the free version, run a crawl and it will spit out a handful of immediately actionable things; Titles too long/short, broken links, etc.
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You’re thinking about the right things start with titles/meta, site speed, internal links, and better product copy. Easy wins, real impact.
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Here is what our customers are searching for
Here is the language we use on our Page Titles and H1 tags on our pages
Do we have suitable pages to target these customers
This is what we should update to improve relevance
Do you have a list of products that sit under “camping” or do you have camping broken down into subcategories? That is a potential golden nugget. Subcategories good.
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Some easy wins may be:
* Optimizing titles and h1s toward the top queries in GSC (also, make sure every page has an H1 and not multiple)
* Check indexing and make sure everything is indexed. If not, figure out why and fix it. There may be content to prune if pages are cannibalizing each other.
* Check GSC and compare the last 3 months to the 16 to 14 months ago period, check queries and pages by lost clicks. There could be stuff that just needs to be re-optimized to gain back a lot of clicks. Maybe the pages have even been removed and you can just bring them back.
* If you have a tool like ahrefs, look back at historical rankings to see if there used to be different pages that ranked highly but aren’t indexed anymore. Then consider bringing them back.
* Re-optimizing pages in the 4-10 spots, or even 10-20 spots, to see if you can make them move. Sometimes there are pages that just aren’t optimized toward the top queries in GSC, or they lack good internal linking. -
Hopefully they’re using a tool like Ahrefs, SEM rush if alternative. If not and you think they’d approve the cost (they’re expensive) ask for it. If not consider paying for it out of pocket. It’ll make your life so much easier!
Start with a lightweight keyword research report, and look for opportunities and quick win improvements. Could be something simple like updating the slug. If they have products with multiple variants (colors/styles) make sure those products are broken out into their own listing in Shopify. Way better for SEO.
Start researching AEO and trying to getting products into AI citations. Part of this is making sure each product page and collection page has a ton of content and it should answer common questions and include all possible product details like size, weight, material etc. These pages should be super detailed.
I’m sure you’ll do great!! Good luck.
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