-
Lost a PPC client after being honest… but was it actually a win?
Posted by on March 17, 2026 at 5:24 amI recently told a client the reality about their PPC expectations and results. They didn't like it and decided to leave. It felt like a loss at first, but honestly it also feels like I avoided bigger problems down the line.
Do you think being honest in PPC helps attract better clients in the long run? -
1 Reply
-
Yes absolutely. Taking client who don’t have realistic expectations and don’t know about the system are only headache. You have done right
-
You’re not Gandolf.
You’re a paid buyer, if he doesn’t like a down to earth analysis with real expectations and timelines, he can go hire someone else.
At that point he’s someone else’s problem.
-
That’s why I do a fairly extensive discovery call and typically a paid audit before onboarding a new client.
Can set their expectations, gauge their personality and decision making, business model etc before going too far.
Log in to reply.