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loreal just launched an ai content company and it got me thinking about how much our jobs have changed
Posted by on January 11, 2026 at 10:33 amsaw the loreal ai content news today. been doing social media marketing for 6 years and honestly the shift is wild
back in 2020 id spend 2 weeks on a campaign. photoshop everything. hire freelancers when we got busy. a/b testing was too expensive so we just picked one direction and hoped
now? first drafts done in a day with ai. test 10 variations before lunch. team is literally half the size it was 3 years ago
the weird part is im not working less. just doing completely different work. less designing, more prompt writing and quality control. less pixel pushing, more strategy
junior positions at my company basically dont exist anymore. the repetitive stuff that entry level designers used to do? ai handles it now. not sure how people are supposed to learn the craft anymore
tools ive been using: canva for quick posts, midjourney when i need something more artistic, couple other platforms when i need to keep brand stuff consistent across a bunch of pieces
if youre in content and not messing with ai tools yet your competition definitely is
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1 Reply
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I’ll do ya one better on how much technology has changed.
The year was 2012, I was an NYC intern between my sophomore & junior year. For 40-60 hours a week I cut out product & model images for Loreal. I pen tooled every day cutting out backgrounds until my wrists cramped & my eyes practically bled.
Fast forward to May 2023 when photoshop released the remove background tool. I think I actually may have teared up a bit. I used to spend hours editing fly model hairs. Now they cut out perfectly in seconds.
Truly, it’s wild how fast tech moves, creative tools in particular. Adaptability is just as key as a basic design foundation to be successful in this industry.
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