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Looking to refine my reporting framework for my GEO Platform based on inputs
Posted by on January 10, 2026 at 7:30 amWe are building a GEO Platform and one question that businesses ask is on ROI. We have been trying the angle to show AI visibility, Sentiments, Tailored content generation, Competitor analysis but it is not sticking too well. We see the initial interest but not the conversion. In fact, the only paid customer we have is because the customer does not have even an SEO presence and we are helping him build both. After much analysis, I have come up with some metrics but I am looking for guidance and experience of folks here to refine it.
I am thinking of building a layer over our current product and answer the following questions for business. Now, I worked with chatGPT and Claude to come up with a list but I am not sure how valuable are these questions to businesses. Hence, I thought of putting it here in this community and ask for opinions.
Here's the list.
- Where is the brand winning in AI visibility?
- Where is the brand losing ground?
- Where do competitors beat your brand?
- Where do you have a unique edge?
- Where should we invest content?
- What content is working?
- What are people praising us for?
- What are the main complaints?
- Are we being mentioned in the right context?
- What's our risk exposure meaning how much your business is currently vulnerable to something going wrong, and how likely + how harmful?
Please provide your opinions on it.
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1 Reply
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most of those questions sound reasonable, but they are abstract in the way founders like and buyers do not. the moment someone asks about ROI, they are really asking what decision this helps me make differently next week. if the output does not clearly map to actions like stop producing this type of content, double down here, or fix this risk first, it stays a nice dashboard. the fact that your only paying customer lacks any baseline SEO presence is a signal that mature teams already have internal answers, even if they are messy. i would test framing everything around avoided cost or captured opportunity instead of visibility or sentiment, since those feel soft unless tied to revenue leakage. right now it reads more like insight than leverage.
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