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Looking for SEO tips for a new tour agency website
Posted by on December 14, 2025 at 3:39 amI recently launched a local tour agency website (Alaska-based) and wanted to get some feedback on SEO from people who know way more than I do.
Here’s what I’ve done so far:
• Set SEO titles and meta descriptions for every page • Posting blog content weekly • Added schema markup (FAQ, organization, page-level) • Built a few backlinks through local partners, socials, and citations • Submitted my sitemap and indexed pages in Search Console • Added a favicon and handled basic technical cleanupThe site is still pretty new, so I’m not expecting instant results. Mostly just trying to make sure I’m focusing on the right things early on.
For those of you who’ve worked with local or service-based sites:
• What tends to actually move the needle? • Any local SEO stuff people usually overlook? • Better to focus blogs on informational content, location-based posts, or more commercial intent? • Any schema types that seem to work especially well for tours/activities?Open to any advice or things you wish you knew earlier. Appreciate any insight.
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1 Reply
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Use a Press Release with syndication….
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You already took some great initiatives. If you want to move the needle for your business, I would suggest focusing on a few things.
1. Build strong page per core tour plus one per key area you are serving right now
2. Each page should have clear meeting point, seasonality, FAQ’s, cancellation policy and strong internal linking structure.
3. Optimize your Google business profile and publish updates regularly.
4. Make sure the NAP is consistent everywhere (site footer, citations, GBP).
5. Embed Google map in your contact page. (Pro tips: Mark popular destinations in your Google map around your service point so people will identify you easily.)
6. Start collecting reviews early and reply to every one.
7. Blog post should linkback to relevant tour pages.
8. Maintain a ratio for publishing content (60% commercial and 40% informational)
9. For schema markup use **LocalBusiness** (or **TouristInformationCenter** if it fits), plus **Product** for each tour page (price, availability) and **AggregateRating** if you have legit reviews on-site.
10. Look at core web vital, page load speed, image optimization (compressed and named well).I am confident that if you look at over 10 bullet points, your business will do better.
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What’s going to move the needle the most is PR. Just like 100yrs ago. Just like today.
Create a story. If you don’t have one, manufacture one. Simply launching a new biz is hardly newsworthy. What’s the catch? Find it. Then push that out.
A story gets you access, the mention gets you rankings.
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PR should be your priority
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Nothing of what you did will help your search engine ranking except optimizing your title, but you need to start getting authoritated backlinks now with your keyword phrase as anchor text.
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PR definitely, but also submit site map to Bing webmaster tools as well, ChatGPT, CoPilot, DuckDuckGo and more all use Bing not Google. It’s often overlooked, but it’s a quick job and worth doing
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