Forums Forums PPC Looking for a better Google Ads manager for my local salons

  • PPC

    Looking for a better Google Ads manager for my local salons

    Posted by akribem on November 15, 2025 at 10:12 pm

    I hired a freelancer on Upwork to help with Google Ads. He set up the conversions I needed, and his fee is low; however, the account could be managed more effectively. I have three salons within a few miles of each other, and my monthly Google ad spend is around 12 to 13k. I know that is not huge in the grand scheme of things, but I am willing to pay someone who actually manages the account and does more than bid on my own brand name and call it new client growth.

    I am currently running local PMax and search campaigns. Has anyone here worked with someone who really understands local service ads and can help drive real results? Any recommendations or advice would be appreciated.

    akribem replied 2 days, 19 hours ago 2 Members · 1 Reply
  • 1 Reply
  • Email2Inbox

    Guest
    November 15, 2025 at 10:44 pm

    well:

    >but I am willing to pay someone who actually manages the account and does more than bid on my own brand name and call it new client growth.

    is it not new client growth? it doesn’t sound like you were doing it before so any growth is new client growth, you shouldn’t be upset just because they picked the low hanging fruit.

    Especially when you say yourself that their fee is low

    >
    Has anyone here worked with someone who really understands local service ads and can help drive real results?

    I have never done LSA ads but i’m very experienced in PMax and good ol’ search/display. Have you tried adding your own keywords after examining the search terms report?

  • fathom53

    Guest
    November 15, 2025 at 11:01 pm

    Whoever you hire, make sure you try out a PMax Store Visits campaign, which may or may not be the PMax local campaign this current person set up. PMax Store Visits is a good campaign for those who have a retail location.

  • TTFV

    Guest
    November 15, 2025 at 11:08 pm

    My agency can probably help. Check out my website and feel free to PM me or use the request a consult form to get in touch. We can also arrange a complimentary audit to see what’s going on in your account.

    Regarding local service ads, we don’t work with those because it would be a travesty to charge for something that’s basically set it and forget it. Usually Google Ads is more efficient in terms of lead quality and CPA.

    [https://www.tenthousandfootview.com/](https://www.tenthousandfootview.com/)

  • digital_excellence

    Guest
    November 15, 2025 at 11:39 pm

    Feel free to message me! I have 13 years of experience and am very knowledgeable about Local Search ads, PMAX, and standard Search campaigns for local businesses.

  • Icy_Ad_4473

    Guest
    November 15, 2025 at 11:39 pm

    What city are you operating, I run a Google Ads + Automation shop, please DM

  • Middle_Teaching7434

    Guest
    November 16, 2025 at 12:26 am

    Local PMax + search can definitely work for salons, but brand-only bidding is lazy. You need structured service campaigns + geo split + real optimization.

  • MarginDrivenPPC

    Guest
    November 16, 2025 at 12:30 am

    The fact that it is using Pmax and has a low conversion rate explains some things, PMAX needs a lot of accurate data to be able to deliver good performance, with little data volume and local business, it delivers low value conversions. The algorithm easily finds users who engage, so the intelligence of the account is based on this, but those who engage do not always convert, and if they do, they may not have high value. Put all this together, and we have this low conversion rate scenario. I’m not saying that Pmax doesn’t work, but each business will require specific strategies for each campaign format.

  • Brave-Love-1268

    Guest
    November 16, 2025 at 1:32 am

    I work at Google Ads support and would love to work with you. Check dm.

  • ppcbetter_says

    Guest
    November 16, 2025 at 1:47 am

    I’d be happy to take a look. You should probably have a combo of LSA for general traffic and standard search to drive traffic for high value services.

    You can grab a time for a free strategy session on my website https://www.ppcbetter.com

  • ppcbuildersCom

    Guest
    November 16, 2025 at 2:28 am

    I am also in Upwork. 18 years experience in Google ads.
    – search for this in Upwork- include the quotes

    “Google Ads Manager, Strategist & Auditor (18 yrs – Expert Vetted )”

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