Local services + PPC, who actually offers this?

[ppcwithyrv]

Thats the CRMs job to provide the post click feedback loop for MQL, SQL and BQL (my agency termed BQL as a booked qualified lead)

[rankleeofficial]

I usually use Google Spreadsheets to track how many conversions actually convert leads to customers.
For local business I always recommend starting with Search Ads, then LSA. pmax works well, but before running the pmax you have to feed the offline conversion data.

[TTFV]

One function is marketing and the other one is sales operations. You need two different service providers. One works with advertising and the other works with a CRM and setting up processes.

[QuantumWolf99]

Yeah this is the exact problem with local services… most people optimize the ads but ignore what happens after the click which is where everything falls apart.

I run a few HVAC and home service accounts and the real wins come from call tracking integration plus actually listening to the calls to see why leads aren’t booking. Usually it’s either response time is garbage or the phone script sucks… not the ads.

What I do for these clients is connect the ad data with their CRM so we can see which keywords actually turn into booked jobs not just calls. Then we kill the keywords bringing in tire kickers and double down on what books. Sounds basic but most people never close that loop.

[time_to_reset]

There’s plenty of companies that do this. We do it too. The problem is often that the local services companies don’t want to take on any recommendations. They’ve always done things a certain way and refuse to accept that maybe they need a different approach for PPC leads.

At the same time these are small accounts like you describe, so they’re generally not paying the PPC providers a lot of money, but they do take up an outsized amount of time because it’s the same conversation over and over.

[dillwillhill]

As another commentor mentioned, once the lead is generated it becomes a sales process bottleneck. As the person responsible for generating the leads, what control do I have over how well the leads are converted?

Offline conversions and phone tracking are two ways we can monitor lead quality, but that’s just a proxy. Ideally we’d be able to track and influence the sales process, but most small service owners have no interest in that…let alone the budget to pay for it.

So, what’s your sales process like?

[SeriesOutrageous1832]

You’re not crazy this budget range is exactly where things break if nobody owns the full loop. Ads can look “fine” while leads quietly die after the click.

In my experience with local services, the biggest gains usually come from boring stuff: call tracking, missed call logs, response time, and whether someone actually answers like they want the job. A lot of “bad leads” are just good leads handled badly.

Anyone working these accounts has to be willing to look past Google Ads and into what happens 10–30 minutes after the click. If they won’t touch that part, results usually cap out fast.

[PortlandWilliam]

We run local PPC campaigns for service providers and have built a proprietary lead tracking and measurement tool that feeds data back into Google to reinforce lead quality consistently. We use call tracking and regular client communications to help plumbers, electricians etc, scale with Google Ads.

[isaaclhy13]

Do you know which channels give calls that actually convert? I’m a founder too and got stuck juggling pricey leads and no-shows last year. Try tracking lead source plus call outcomes to see real ROI, that helps stop wasting ad spend, and try a short pre-call qualification script to drop low-intent prospects before booking. I built SignalScouter, a founder-led SaaS that finds Reddit posts where folks ask for solutions and generates founder-style responses, which helped us get 89 signups in 2 days and 10k views fast and can cut down missed calls by targeting real demand; would love any feedback or love to connect if you try it out, good luck.