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LinkedIn Ads: High CTR low CR%, looking for some benchmarks
Hi all,
I’m looking for some reference/feedback on my Linkedin Ads. Some benchmarks I found were $6-11 per click, >1% CTR, 15% conversion rate on opt-ins.
Personally im getting $1,63 CPC, 1,6% CTR but a very low opt-in rate (I feel like) 1,6% (on LinkedIn forms)
My audience is based on a company list and fairly small since its a niche business, CPM around $23.
My ads are a bit click-bait ish, this might constitute to the high CTR but low CR.
Anyway, lots of numbers, any feedback or own results would be great!
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