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LinkedIn Ad Budget. Not Enough for Leads?
Posted by on May 12, 2020 at 7:00 pmMy agency typically allots $500/mo per client on LinkedIn lead gen ad campaigns for the B2B IT space. I’m seeing the cost of leads rise over the last year from ~$100 CPL to ~$200 CPL in some cases.
Have you guys noticed this as well? Is $500/mo even worth it to run lead gen ads at this point? Or does it make more sense to put that money to driving traffic to a LP with the “website visits” objective?
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7 Replies
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Any anecdotes you guys have with LinkedIn lead gen ads would be appreciated!
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In my experience, LinkedIn will not perform at these spend levels. I’d be very surprised if you’ve turned up any leads at these spend levels in the past!
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Agreed. It can work great at high spend levels for leads that generate alot of money, but for smaller stuff, definitely not worth it
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[deleted]
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LinkedIn ads are very low performing, and at that budget level you are limited.
But have you considered other lead gen options on LinkedIn? e.g. InMail – $10/100 credits so you could get 5,000 per month. That’s pretty substantial for B2B, but ROI will come down to your open and CTR rates.
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My question would be why does your agency appreciate LinkedIn with a predetermined budget for all clients? Maybe greater flexibility would bring greater results?
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Spending $20k to $50k on LinkedIn depending on the client, using LinkedIn forms.
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