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Link Building Outreach
Posted by on July 20, 2020 at 1:02 pmHi everyone! What is the one technique that you aways go back to with link building besides creating a high quality content?
So what is usually your process when you finish writing one in-depth article?
Post on social media, add it to newsletter, paid promotion…whats next?Is it email outreach to all the authors you mentioned in the articles for example? Outreach to all similar websites that do roundups on the topic?
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4 Replies
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That’s the hard way to do it!
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Try this strategy instead:
Run a broken outgoing link checker on a top authority site for your niche.
Find the linked sites that have ceased to be online, or have removed the pages.
Select the pages with most incoming links(more the better). Some 404’s have dozens or even hundreds of links.
Re-create the page with re-written unique content – make the page AWESOME
Reach out to ALL of the sites that linked to the broken site/page:
“Hi Siteowner, I noticed you are linking to a dead page which is not a good experience for your visitors and not good for Google. You may like to consider linking to this AWESOME page instead”
Offer them your page as an alternative for the target for their link.
That strategy means you already have sites who may be happy to link to you BEFORE you create the page.
In addition, you can then outreach to other sites who may link to your page roundups etc
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It’s about creating something that has news potential and outreaching it to journalists/niche writers who cover the topic.
Broken link building is limited but creating the news has huge scope.
We’ve produced hundreds of campaigns like this and our work has featured in nearly all major publications worldwide. It’s because we create something of value to top tier media journalists. For example a study on US Univeristy prices stretching back X years, or a survey looking at how small businesses are coping with the pandemic, or a photographic comparison depicting how bee decline impacts some of our favourite meals.
There’s little value putting this material in a newsletter. The links/brand value come from sending it to the journos who might be interested in your story. But it has to be engaging and well backed up – like you should expect from top tier publications.
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A VA collects all of the guest post sites and ads them to a sheet. Another guy calls them, nego placement, and gets it in. A writer writes great content, but placement is cool.
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HARO is the best way to get links.
We have already sent 10 pitches and got 2 links. The ratio is far better than the begging-link building methods. I don’t like begging for links.
Btw I hate the Backlinks factor for ranking higher in SERPs.
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