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Lightning Ecommerce
Posted by on September 17, 2025 at 8:49 pmHello, I run a small lightning ecommerce in Argentina
There is A LOT of potential with SEO/Google Ads/ Shopping. Basically this country and industry never catch up with a lot of this.
What are some things I should avoid at all cost if I want to be successful doing Google Ads ?
Where can I learn about this ? -
1 Reply
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Hi there.
If you’re selling ecommerce products:
Make sure your site is well connected to Google analytics 4 and tags are all set up in Google Tag Manager.
Make sure there are dataLayers in place for all ecom events like view_item to add_to_cart to purchase.
Avoid PMax at first. Go with standard shopping.
Have a defined structure like best sellers, high value, low value and catchall campaigns.
I have a detailed setup, optimisations list etc., DM me we can talk more.
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