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Learning Phase Confusion
Posted by on January 13, 2021 at 7:26 pm(newer FB marketer here)
I decided to Split Test my ad sets under the Special Ad Category because my business deals with credit. I’m using the Lead Generation (“Consideration”) form to acquire soft leads via Facebook advertising and before when we had someone else doing it, we were getting good results from it.
However I am confused/concerned. The Ad Set and Ad I set up received 13 leads then dropped into “learning limited” and I shut it off because I was concerned this wasn’t working.
I turned it back on and now I’m getting no leads from this Ad/Ad Set
However the other Ad Sets and Ads are still in learning and the results have dropped to 1 and 2 leads?
Can someone help me out please with some advice
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1 Reply
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Hey, I would have just left the ad on even though it was in “learning limited” . One of the posts I’ve made in the last couple of months I think went through this subject in detail: give your ads enough time to optimize. A lot of people will have something happen for a day (low results, high cost per click, etc.) and then turn them off immediately.
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