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Landing Page Relevancy for Store Product?
I’m looking to sell Pet Stairs on my online store. These pet stairs are suitable for both dog and cat owners. However, I notice that there is more search volume for the term “Dog Stairs”, and would like to use that keyword in my Google Search Ad. However, on my store, the item is listed as “Pet Stairs”. Would this be an issue in terms of relevancy? Similarly, I may want a separate campaign specifically targeting users who use the term “Cat Stairs”, and use that keyword in my Google Search Ad. However, it would still be directing them to a product page, with a product listed as ‘Pet Stairs’, which is meant to be used for cats or dogs.. Would this be an issue? What is your opinion?
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