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kinda new to IG growth… does it normally feel this slow?
Posted by on February 11, 2026 at 2:45 amI’m still pretty new to trying to grow on Instagram, so I’m not sure what’s “normal” anymore. I’ve been posting consistently for a bit and expected something to happen, but growth feels really slow.
I had one Reel that got decent views, but the people commenting didn’t really seem like my target audience. No saves, no profile visits, and the next post didn’t do great either. It made me realize maybe I’m confusing the algorithm by switching topics too much.
Another thing I’m noticing is that likes don’t seem to mean much. One post with low likes got a DM, while another with more likes didn’t lead to anything at all. That surprised me.
I try to do manual engagement but I’m not super consistent yet, and I can tell it affects reach when I stop. I’ve seen some beginners mention using light growth services just to help with targeting while they learn, like PathSocial, but I’m still trying to understand what’s actually safe vs risky.
Would love to hear from others who started recently. Is slow growth just part of the process now, or am I missing something obvious?
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1 Reply
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Slow growth is pretty normal now. IG seems way more picky about who they push content to. Once I stopped jumping between topics, things improved a bit.
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Switching topics a lot won’t do you any favors. It can take a second for the algorithm to get the correct beat on your account.
Hows is your market research? Do you post content topics that other people in your niche have already validated? It will be helpful to your organic growth to do so.
Also consistency is super important. It is difficult to stay on top of. There are some tricks you can do to help.
First content planning. Having a plan of where your content is going and what the message and intent of the content are is very helpful to avoiding burnout.It could be something like your message not being clear enough.
Can I have a look at the page?
What niche is your brand in?
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That’s pretty vague, what numbers are you talking about as far as slow goes?
That’s pretty subjective, slow for one person might be fast for another.
Why are you using the social media? What’s the end goal? What kind of content do you make? Are you trying to get sales?
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