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Just setup my first Facebook Ads with UTM, and Goals for campaign… did I do this right?
Posted by on July 2, 2021 at 11:45 amSo I just built 2 campaigns. 1 is a brand awareness campaign and the other is an engagement campaign. Both campaigns contain 1 video and 1 image in each.
I setup the campaigns with UTM links to identify them in Google analytics.
I then setup a goal using the Facebook pixel to tell me when someone makes an action on the (Thank You) page from the forum I have setup on the landing page.
I did the same thing in Google analytics as I did above.
In terms of website I added Google analytics global site tags and installed code into the header format my Google Ads only.
Do I need to install tracking code from Facebook or is that setup the way I did above by using events in Facebook Ads platform and also Google Analytics?
Now my question is, did I set this all up right? Would love some feedback.
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2 Replies
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Google Analytics and Facebook Pixel should be found on the website.
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If that’s your first campaign – What are your goals? Is it ecommerce? Always try to optimise for you end-goal – Whether it’s leads or purchases – Conversions objective all the way!
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