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John Mueller smashes the word count/infographic “SEO mulch”
Posted by on December 29, 2025 at 5:53 pmThis is pretty brutal but long over due – kudo's to u/rustybrick for posting this from John Muellers BlueSky RT
"Google's John Mueller posted one of his one-liners, where he called some forms of SEO content as "digital mulch." He wrote, "And let’s be honest—most of that SEO content is just digital mulch. (…) If your blog exists solely to rank, it’s living on borrowed time."
John actually quoted what the article said – it was not his own quote.
This came when John posted about a link to an article named Blogging Is Dead. Long Live the Blog. John wrote:
Write like blogging is alive.
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1 Reply
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Yep! And what is the most sold service in the SEO industry? Exactly what he described lol
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If we could just make this the welcome text =)
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What in the Matt Cutts is this?
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Don’t make me tap the sign.
The sign says “If your content isn’t actually helpful to your end user, it doesn’t deserve to rank”
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My blog only exists to feed Gemini, I have no interest in getting paid or anything, that’s for the noobs
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Long overdue. Good riddance.
Sorry spam bloggers! 😭
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“Write like blogging is alive.” means nothing john, come on man
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I’m usually a smart man, but I don’t understand the practical implications of this. Could anyone explain?
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