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I’ve managed +$10M in paid media over the last 8 years. Here are a few “less mainstream” FREE tools/websites/extensions I use. Hope this helps!
Posted by on August 9, 2021 at 5:34 pmHey everyone,
As the title says, I’ve been working in paid media for a while now. I thought I’d share some free tools/websites I use on my day-to-day with everyone!
*PS: there are no affiliate links or anything; these are all entirely free tools.*
# 1. Adveronix
Adveronix is a handy Google Sheets add-on that allows you to export data from Facebook Ads, Google Ads, or any other channel automatically into a spreadsheet daily. You can then connect this spreadsheet to Google Data Studio and have a free connector for most media channels.
# 2. Polymer Search
Polymer Search has been one of my latest finds and a beneficial tool for creative analysis (and a few other things). For example, I usually test new creatives on Facebook Ads using dynamic creative testing campaigns.
I can then simply export my Facebook Ads data into a spreadsheet, connect it to Polymer Search, and immediately see which creative elements are working the best and which ones aren’t. The Auto-Explainer tool uses AI to immediately sort “Above Average” and “Below Average” creatives.
There’s also a ton more this tool can do – massive potential for media buyers.
# 3. BuiltWith
Before taking on any new client, one of my first steps is always to look at their website.
Suppose I don’t see anything like Klaviyo, Google Analytics, the Facebook Pixel, or any other marketing-related tech. In that case, this is usually a sign the client might be in a too early stage for me to help them out.
BuiltWith also helps you look into competitors and see what sorts of software they’re using.
# 4. Ad Creative Bank
The Ad Creative Bank is one of my top sources to find creative inspiration for new ads. It’s pretty simple: just look into the type of ads you want to create and browse through their well-organized library of great-looking ads.
# 5. Unicord Ads
Same as above, with the difference that you can sort by different industry/niche.
I find the ad quality slightly lower than Ad Creative Bank, but still a great library of ads to discover new brands and find inspiration for yourself!
# 6. One Click Extensions Manager
If you’re anything like me, your Google Chrome browser has +10 extensions cluttering your view. In short, One Click Extensions Manager allows you to organize all extensions into one single icon near your search tab, which makes everything feel a little more organized.
I would love to hear your opinions on other cool FREE software/websites/tools you are using!
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30 Replies
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Links:
[Adveronix](https://adveronix.com/)
[Polymer Search](https://www.polymersearch.com)
[BuiltWith](https://builtwith.com/)
[Ad Creative Bank](https://www.theadcreativebank.com/)
[Unicorn Ads](https://www.unicornads.com/)
[One Click Extensions Manager](https://chrome.google.com/webstore/detail/one-click-extensions-mana/pbgjpgbpljobkekbhnnmlikbbfhbhmem?hl=en)
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Man, you’re a rockstar. Thank you for sharing these.
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This is awesome. OP delivered. Haven’t heard or any of these before.
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Thank you ??
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Thanks
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Great list Alex! Builtwith is my go-to as well for reviewing clients’ sites.
Separately, if you’re managing a client’s site: I use Mouseflow or Hotjar to playback user visits. It’s super helpful for figuring out why certain pages aren’t converting.
Thanks for sharing!
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Thanks!
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OP is clutch. Thank you!
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Good stuff here. Thanks OP!
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Amazing! I want to hear about your mainstream ones too!
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Nice post! Will be looking into all of these
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Thanks for this.
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Well sheesh some real value being posted here.
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Most useful post on this sub in a while. Will play with polymer search tomorrow.
Cheers mate -
Good stuff
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