I’ve launched a search campaign, great cpc ( $0.5) yet i don’t make any sales, what should i do ?

[theppcdude]

If you think CPC is your advantage, you need to go through a lot of YouTube videos, blogs, and everything you can find about Google Ads. CPCs have standard costs for a market.

You could be missing pretty much everything: weak offer, poor pricing, ineffective ad copy, broken conversion tracking, bad keyword research, flawed bidding strategy, messy campaign structure, or even incorrect settings. The list goes on.

I would keep the campaign running at a steady pace, but I would also be heavily educating myself in the meantime. Depending on your setup and budget, campaigns can take weeks to show results.

PS. I run Google Ads for a living. I do lead generation for service businesses and manage millions in ad spend for them. If they start from scratch, sometimes they blow it out of the water in the first week, sometimes it takes 4–6 weeks. But we have processes and systems that are already proven to work. For me, it was 50% education and 50% testing in real time.

[Madismas]

Yeah, 0.5c means you are likely on search, display and partner networks, using broad match etc. I haven’t seen 0.5c cpc in over a decade for anything considered good traffic.

[dne416]

Check the onsite results such bounce rate and time on site for those clicks. On platform results are good first filter but it ultimately comes down to if the visitors stay on the site to gauge interest 

[JasonVerifiMortgages]

Totally normal after one day—performance needs a bit of data. Here’s a quick checklist that usually helps:

* Define the goal + track it (sales/leads). Make sure conversions fire properly before judging anything.
* Tight keywords: start with 5–10 high-intent terms in [exact] (and maybe 1–2 in “phrase” to explore).
* Daily search-terms clean-up: add negatives from the SQR so budget isn’t wasted on “how to/what is/free/news/calculator,” etc.
* Match ad → landing page: one clear offer + strong CTA.
* Targeting basics: correct geo, devices (prioritise mobile if it converts), ad schedule aligned to business hours.
* Bidding/budget: begin simple (manual/Max Clicks with a cap), move to Max Conversions only after you have some conversions.

If you share your budget, goal, and top keywords, folks here can give sharper feedback.

[Single-Sea-7804]

One day, low CPCs, no sales, I would give it more time. Is this a new campaign and account? Now previous sales data? If so you need to push conversions as quick as possible, view the click data KPIs like bounce rate, CTR, and auction insights to see how your ads are doing. Make adjustments based off of that.

Also, a low CPC doesn’t mean much if sales don’t come in after a while. I’d rather pay $3 CPC for $50 sales than .5 CPC for $10 sales

[Available_Cup5454]

One day isn’t enough data, you need more volume to judge. If clicks keep coming without sales after a week or two, the issue is your offer or landing page conversion, not CPC.

[ppcwithyrv]

If you’re getting cheap clicks but no sales, your traffic is likely low-intent or your landing page/checkout isn’t convincing enough. Start by checking the Search Terms Report to cut junk traffic, then audit your site for trust, clarity, and conversion flow.