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Is Schema important?
Posted by on February 17, 2026 at 12:01 pmFirst-time poster. I know a little, but it's a classic case of not knowing enough to see through the noise.
My question relates to Schema – How important is it?
For example, if my service pages include an FAQ section, should I use both the Service and FAQ schemas? Currently using just a service schema.
Thanks in advance!
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1 Reply
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Yes. Pretty important.
Yes, both.
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Vital, get it sorted asap
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Yes, schema matters!
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Depends if the person telling you how important it is gets money for the implementation 🙂 Less important than many think or say.
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For ranking? Useless. For rich results? Helpful.
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Absolutely, in fact, AI uses it for content. There are tests where certain information was only in Schema and AIs provided that information about the website. At the end, the easier and cheaper you make your web page to be crawled, rendered, indexed, and understood, the better your content can do.
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Contextual relevance and data, it’s great to add. All of that indirectly influences rankings. But it is in itself not a ranking signal.
Schema should server the user and the machines to learn more about your site.
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