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Is running ABO’s still optimal?
Posted by on February 19, 2026 at 7:50 pmHey dudes! I’m running two campaigns, a testing ABO which leads into a scaling CBO – the video I got this from was filmed in 2024, just making sure what I’m doing is still relevant?
Sorry and thank you!
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1 Reply
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Yeah that’s a fair thing to ask.
ABO into CBO used to be the clean test then scale play. Meta’s behavior has shifted a lot though.
It’s less about whether ABO “still works” and more about what you’re actually trying to isolate.
What are you using ABO to test right now? Creatives, audiences, something else?
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Yes, ABO → CBO is still relevant in 2026 if you’re using ABO strictly for clean creative testing and CBO for scaling winners. Just don’t live in ABO too long—once you have signal, CBO or Advantage+ will usually outperform it.
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