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Is ongoing SEO worth it for a local mobile allied health business?
Posted by on February 20, 2026 at 6:03 amHey all,
I run a mobile allied health business in Australia (home visits only — aged care, NDIS, Support at Home etc).
I built my own website and handle everything myself. It ranks okay — I get some calls from Google, and providers/clients are generally able to find me online if they search my business name. But inbound volume isn’t huge.
I’m trying to work out whether paying for ongoing monthly SEO would meaningfully increase leads in a business like this.
Some context:
- Service-based, local area focus
- Mobile only (no clinic location)
- Competing mostly with other small local providers
- Referrals also come from coordinators / aged care providers, not just direct consumers
I’m not trying to rank nationally — just dominate my metro area.
Questions:
- In a niche like this, does ongoing SEO typically produce strong ROI?
- Or is it more about GBP optimisation + a few well-written service/location pages done properly once?
- At what point does SEO spend just become diminishing returns for a small local operator?
Would love honest opinions — especially from anyone who’s worked with local health or mobile service businesses.
Thanks
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1 Reply
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For mobile health with no physical location, GBP optimization matters way more than ongoing SEO.
Get your service pages and local content right once, then focus your budget on Google reviews and referral relationships with coordinators.
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Pretty easy,
Sort out your GMB
Use GMB articles and offers
Build a review loop
Update all socials weekly including LinkedIn
Footer link to GMB
News based content rather than info/about me
Get in main directories fir your area
List on gumtree/fb marketplace, match name, address, phone number -
Hey mate,
I worked for an allied health company as their in house web dev.
We were doing the SEO ourselves. We had a blog but it was only sporadically posted too.
The site had area pages (think LGA’s eg Newcastle, Hunter Valley, Central Coast) then branching off that had specific suburb pages for the bigger/common suburbs.
The site was als routinely updated as we were adding podcast pages with transcripts to the site so it was seeing regular updates. Plus we had an eLearning platform that would have skewed the data as we were running ads to them.
The site was steadily increasing in traffic month to month. Unsure of the total leads as we weren’t tracking that.
I would suggest creating these location pages linking to eachother and your services. Also having pages with info about different ailments people can get. You could then spin up blog posts on how to treat them etc.
If you have exhausted everything then maybe it would be beneficial looking at some external SEO company. Or if you just don’t have the time.
Finally, get an asking for reviews process down. Get as many reviews as you can on your GMB listing. It’s worth it.
Id be happy to take a look at the site if you want and see what else you could do
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