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Is my content making strategy outdated?
Posted by on June 1, 2020 at 11:06 amI have a website on providing gift ideas to people. I have 28 blogs on it and none is ranking on the first page. I also have around 200 product pages on this site, suggested as gifts. I don’t assume these product pages (80-100 words) to rank but I am having a hard time with blogs too.
On most of the keywords I find 2-6 same kinds of websites like amazon and etsy. But they don’t have much content or ideas. And I try to make content of around 2500 words with atleast 30 relevant gift ideas. I even choose longtail keywords for that.
And I take the gift ideas from the top blogs ranking for the keyword. I choose the relevant ideas from all those blogs and write content on them. So, what are your thoughts on it?
(More info on website: I have 1000+ backlinks (68% dofollow) identified by ahrefs and my DR is 8/100. My webpages show my blogs are fast on desktop but moderate on mobile.)
Have any thoughts then please share.
Edit: my website is 10 months old and till the end of this February I had 12 blogs. That means I have written the last 16 posts in the past 3 months.
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10 Replies
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Following also want to know about similar sites based on gift ideas
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Try promoting your content on social media platform with good visuals. LinkedIn is the best platform for content promotion. It might help your content to rank when it reaches to right audience.
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> “And I take the gift ideas from the top blogs ranking for the keyword. I choose the relevant ideas from all those blogs and write content on them. ”
So you’re making “me too” posts on your site which has low authority and wondering why you’re not beating the original posts on sites with higher authority?
It’s not that your strategy is *outdated* as much as it’s just not viable, really.
What’s the average traffic vol on the keywords you’re going after?
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You are basically copying content and proving no real value. Why would google show that?
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It’s hard to outrank huge sites such as Amazon and Etsy, but it sounds like you are putting proper effort into this with your content.
Where are all these backlinks coming from? Did you pay for any of them?
Are you interlinking related categories and products?
Are you using Schema?
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Share your link please and I’ll take a look. I do content strategy for enterprises. Not in your niche but maybe I can give some direction. 🙂
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Your domain rating is 8. That’s **very** low.
Can’t imagine why it would be that low with that many backlinks, but it is what it is.
Use your SEO tool to see what the competition or difficulty is for your target keywords. If it’s anything above 20, you’ll probably have a hard time ranking high.
Just because a keyword is in the long tail, does’t mean there’s no competition around it.
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You have a great attitude and willingness to take good advice. That’s gonna help you a ton over time. Good luck!
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If you are building content with doing link building your content won’t go anywhere.
I noticed you mention you do some forum links and local directory links. Is that all you do? Because neither is that great a source.
How many new links per month do you think you are getting? If it’s less than 2 digits (IE less than 100 links from a variety of different sources) then it doesn’t matter how much “Great” content you put up, it won’t rank.
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I’d focus on improving those product pages, 200 isn’t really much and adding useful content to them is certainly something you want to do before going for broader or related topics.
Why? because someone searching for a specific gift converts a lot easier than someone looking for some “[event] gift ideas”. Doesn’t mean it’s a bad idea, but with an ecommerce site, the first thing should always be to optimize that commercial/product/category pages before going for the related searches. Only exception would be a significantly lower competition on higher volume related topics than your main keywords.
As far as links are concerned: Look for quality, not quantity. The pure count doesn’t say how many domains are linking, but 1000 links and 8/100 ahrefs DR hints to a pretty spammy approach (large volumes, low quality) that isn’t helpful any more nowadays.
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