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Is it worth using Top of Search bid multiplier for a new supplement listing on Amazon?
Posted by on October 20, 2025 at 3:09 amI have a small budget and can’t afford to burn through money chasing visibility. I'm wondering if increasing the Top of Search multiplier (say +40%) actually improves profitability long-term (or even short-tem), or just drains ad spend faster? I believe I have a high quality product, have good reviews (only ~20 so far) and am priced above average but not too expensive.
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1 Reply
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Top of Search bids can help good listings get seen faster, but they cost a lot. If your ad isn’t converting well, it’ll waste money fast. Start small, test results, and only raise it if those top spots bring in profitable sales.
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