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Is it risky to just rely on FB ads?
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80% of my sales are from fb ads. Google ads, even Google shopping ads just don’t work for me. It’s kind of scary to think about
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This is a recipe for disaster, to be honest. I’ve been banned idk how many times by Facebook already. To the point that in about Dec of 2020 I decided to quit using it altogether. That’s fine by me, because I’ve spent the last couple of years learning, converting, and optimizing on Google Search, Google Display, YouTube, Bing/Microsoft Ads, even Native (thought that’s a much harder nut to crack).
Don’t ever rely on 1 traffic source for your business, be it SEO, paid search, paid social, or some other network.
Not just because you could be banned, but the biggest Networks (Facebook, Google, etc.) usually force 1 or 2 monumental changes per year on their users. At best this can be a headache that forces you to adapt, at worst a policy is implemented that could suddenly put you in a policy violation and you get your account shut down.
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TikTok might be something you could try as well
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Yes it’s risky, you should build redundancy into all aspects of your business.
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It’s weird that you say that Facebook is the only traffic source where you get consistent sales. In reality ask any professional media buyer or someone who is actually running a real agency and they will tell you that Facebook typically is the least reliable source for consistency if you are comparing to Google, Microsoft ads or their audience or display networks
But to answer your question. Yes. It’s very bad just to rely on one single source of traffic. Cross channel marketing plans are one of the great pillars of success when you are advertising your business online.
You wouldn’t create an ad on a billboard on one road heading into a city would you? I hope your answer is no. You would create 4 billboards or more on every major highway coming into the city. Not a bad analogy.
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Are you only running PPC campaigns? What marketing channels are you using for your Owned and Earned media types?
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I’ve been putting all my money on fb ads for all my businesses and I will continue to do so until it doesn’t work anymore, THEN I’ll look for something else
Most people will say to not put all your eggs in one basket… I say, put it all in what makes the most profit, until it doesn’t…
I own a facebook ads agency, been doing this 3 years, always finding a fix for any problem
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Why would you get banned?
I make a living mostly with Facebook ads, I had some trouble a few times with Facebook, but when you spend big money with them, they tend to make time to hear you out.
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