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Is it risky to just rely on FB ads?
Posted by on June 5, 2021 at 8:57 amBeen testing a few other traffic sources, like Google, Bing, Pinterest for an ecommerce product.
FB is the only traffic source where I can get consistent sales.
I’m worry that if I get banned, it’s going to wreck my business overnight.
I suppose this is normal at the beginning of a business, but did you end up diversifying for risk management?
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23 Replies
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Well it works until it doesn’t as the saying goes. When you get falsely banned on FB you’re pretty much fucked and trying to evade it is punishable from what I remember on the guidelines. So I guess diversify if you can
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It’s never a good idea to rely on one source of customers for your business. Always diversify by testing other options.
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I freak out if more than 30% of my sales come from one source.
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No, FB is a Great Source of traffic nowadays, you can easily get traffic from there, Quality & cheap in price, it’s Not punishable, it’s 100% normal, If you Didn’t Do Anything Wrong
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Yes you should not rely only on Facebook.
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What other sources are there for traffic that are good and reliable, beside FB ads?
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Yeah, it is.
Let’s suppose someday Facebook’s crazy algos
disable your ad account permanently. They next day you are out of business. In fact shopify + Facebook ads isn’t even a real business.It’s always good to diversify your portfolio
SEO, Google ads, Snap ads, Tiktok ads, native etc.
There are lots of good traffic sources organic or inorganic, you can focus on and that will let you sleep peacefully.
I hope this will help you decide weather you should solely focus on Facebook or not.
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If you aren’t getting sales through google ads, you need to figure out why. If you’re doing it right, you’re targeting people specifically searching for your product. Don’t send traffic to a normal webpage and 100% not a homepage. Create landing pages for your product categories and products.
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Yes – take it from me. I had a thriving business and had a 7 year old ad account with FB. They decided that feedback score during a very difficult few weeks for our business was a great metric to determine if a business should be allowed to function or not. Our key suppliers were delayed on shipping our items to our warehouse (we have our own warehouse).
Ultimately this delay led our score to drastically drop even though it had been at an average of 3.9 for all of the weeks prior.
In late September – bam – they shut the ad account down permanently saying the page is no longer able to advertise (the page, not the ad account).
It’s wrong what FB does – they hurt not just an individual of the business they hurt hard working employees too who we’ve had to let go. But – as someone mentioned – you need to diversify and we allocated way too many eggs into one basket.
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It is risky but you have no choice, google ads is like useless for conversion while comparing to facebook ads. So it is not about risky or not. It is just there is no choice.
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I use FB ads consistently these days and they’ve been great at getting new clients. However I was doing SEO previously (still am), but FB has also enabled me to build an email list where I’ve been focusing a lot of effort and getting solid results too
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You need to tap all the possibilities and something will work out. Just don’t relay on a single platform. When adbrite closed down my earnings was from $120/ day to $0 overnight.
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This is an interesting insight. Few months back I started studying with the exctiment of running fb ads and getting those amazing ROAS figures until the iOS happened. Now it’s like I gotta look at other platforms and upskill the alternatives.
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I’ve had various clients banned but most have not or, they get a week ban and then are back.
And indeed I’ve seen bans happen that make zero sense and it’s pretty frightening.
That being said don’t do anything sketchy and you will likely be fine. Most of the bans I saw have been related to advertisers being “aggressive.” Don’t say something is free when it is not. Don’t trick people into getting signed up to get spammed. Don’t do things that make people block your ads. That kind of thing. -
That would wreck your business. I don’t think we have any clients who do well on Facebook and can not get Google to work at least. We have 1 client who struggles on both due to product price point but that is it. Maybe your Google Ads set up needs work or your campaign settings could be wrong for what campaign type you have running.
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