Forums Forums White Hat SEO Is it okay to skip heading levels?

  • Is it okay to skip heading levels?

    Posted by seohelper on July 28, 2021 at 5:01 am

    I’m about to launch a new site and Webflow is giving me an error message for skipping heading levels. (For example, having an H4 without having an H3)

    While our design is set up well for text, and the hierarchy of headings makes perfect sense in 80% of cases — there are still about 20% of cases where it aesthetically looks better to use a different header out of order or without higher-level headers.

    Is Google going to penalize me?

    Are there any other negative ramifications? Is this okay from an accessibility standpoint? Is it more okay to do on some pages (homepage or landing page) than others (content pages or blog content)?

    thesupermikey replied 4 years, 8 months ago 1 Member · 4 Replies
  • 4 Replies
  • -vlad

    Guest
    July 28, 2021 at 5:11 am

    You’re using the wrong element just because of style. All you have to do is add a class or symbol for each style you want. So you can have multiple styles for each heading level. That way, you get the look you want but you still respect accessibility recommendations. And to answer your questions, yes it’s important to use the correct elements in the right order.

  • cirena

    Guest
    July 28, 2021 at 6:04 am

    It is not best practice. It can mess with Google, and it can mess with accessibility (screen readers that jump to the wrong topic, for example). Definitely add classes for your headers to have alternate styling.

  • ricketybang

    Guest
    July 28, 2021 at 11:32 am

    This is probably bad from all standpoints except “it looks better”.

    Does it look really bad using h3 instead of h4 or just “a little bit better”?

    I can tell you right now that 99.9% of your visitors will probably not even notice the thing that you think looks “better” ?

  • thesupermikey

    Guest
    July 28, 2021 at 11:32 am

    Yes. It’s fine.

Log in to reply.