Forums Forums Social Media Is it bad to not have a niche?

  • Is it bad to not have a niche?

    Posted by blackberrypie- on December 19, 2025 at 2:39 am

    For context, I (20F) am trying to grow on social media through both tiktok and instagram. I have quite a lot of different hobbies and talents, and want to range in content from making gym videos to doing day in the life’s as a model videos to music content. I am wondering if it will be impossible to grow like this as my page will not really have a “niche” which is what I hear everyone urging me to find in order to grow when the truth is I want to post a wide variety of things. Is it possible to do this and still have all my videos reach the right audience? Or do I really have to narrow down and put myself into one category in order to be successful?

    blackberrypie- replied 2 hours, 33 minutes ago 2 Members · 1 Reply
  • 1 Reply
  • warmbanker

    Guest
    December 19, 2025 at 2:46 am

    No it’s not, you actually don’t want to niche down. You want people to follow you, for you.

  • Reasonable_Stress182

    Guest
    December 19, 2025 at 3:16 am

    I feel when you don’t have a niche to begin with it makes content harder to plan. But being too niched down makes you unnoticeable
    I’d say have 3-4 niches? And try and make posts on 1 of these every week
    That makes 3-4 posts a week

  • Odd-Perception7675

    Guest
    December 19, 2025 at 3:20 am

    Just follow trend of 1 video that worked for you and replicate that

  • swiftpropel

    Guest
    December 19, 2025 at 4:14 am

    There is absolutely no reason to be a multi-talented 20F (gym, modeling, music) without that super strict niche to grow, as long as your content is based on your vibe of being a versatile creator. Algorithms move what works; therefore, connect the right people with viral hooks and trends on a per-post basis. Artists such as Helene in Between feed off of messing it up.

  • Delecch

    Guest
    December 19, 2025 at 6:28 am

    Multi-niche works if there’s a unifying thread the algorithm can recognize. Gym + modeling + music sounds scattered, but if the connection is *your lifestyle as a 20F balancing those worlds*, that becomes the niche. The algorithm doesn’t categorize by topic—it categorizes by audience behavior.

    What matters is whether the same type of person watches all three. If your gym audience scrolls past your music content, the platform sees confusion and stops recommending you. If your gym audience *also* engages with modeling content because they’re interested in fitness aesthetics or discipline, the algo sees cohesion.

    Test this: post 3 gym videos, then 1 modeling video. Check if the modeling video’s “From Profile” traffic is above 20%. If yes, your audience is sticky across formats. If it drops below 10% and you lose reach, they’re siloing.

    Alternatively, run two accounts—one for fitness/modeling (visual discipline), one for music. The “authenticity” argument is real but it won’t save you if the platform can’t figure out who to show your content to. Niche isn’t about limiting you, it’s about giving the algorithm a signal it can act on.Variety accounts can work, but you’re trading initial growth speed for long-term flexibility. The algorithm trains on your first 20-30 posts to decide who gets your content. If half your videos are gym and half are music, it splits your test audience and takes 2-3x longer to find momentum because platforms don’t know which recommendation pool to put you in. The tradeoff: slower start, but you avoid creator burnout from posting the same category for 6+ months. Practical path: pick your strongest format (gym, model, or music) and post 80% of that for the first 60-90 days to build baseline reach. Use the other 20% to test your secondary interests and see what sticks. Once you hit 5-10k followers, the variety matters less because you’ve built enough audience trust and algorithmic history. Track your per-category retention and CTR separately so you know which formats actually land with your followers vs. what you assume they want.

  • Unique-Painting-9364

    Guest
    December 19, 2025 at 6:43 am

    Not bad at all. A clear theme can work just as well as a tight niche, especially early on. Post the variety, watch what resonates, and let the audience guide what you lean into instead of forcing one box.

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