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Is it a pipedream?
Posted by on October 14, 2025 at 2:01 amHeya, had the wrong type of website when I launched my business. Saw a lot of clicks but no conversions.
I spent about two weeks developing a brand new website based on advice I got here. Just finished it.
I am having déjà vu already… what if it all fails? Why am I spending thousands on clicks? I am now more spooked reading about Meta ads going to shit.
I am starting a very small, high-end business. Make one to two jewelry pieces a season. It is a super competitive market but my value proposition gives me a chance. I just need to reach the right clients.
Have you seen online advertising work for small businesses?
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1 Reply
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It does work, i have helped multiple small businesses with getting clients through google ads, if you are interested we can have a chat.
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It’s hard to get honest advice anywhere. But here is some…
Work on your brand first, build trust and then use targeted ads. Everyone and I mean EVERYONE thinks their product or service is worth every penny, but the truth is, you’re involved with a market. Price is not determined by you, so build your value (brand) show people why you’re worth more than the rest. You got it 👍
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I get where you are coming from. For small, high end brands, finding your audience is everything and ads alone might not cut it. What helped me was focusing on communities where my ideal clients actually hang out instead of depending solely on broad ad campaigns. Tools like ParseStream can give you a heads up when relevant conversations about jewelry pop up so you can jump in naturally and build real connections.
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Are you the person who had a jewelry business in South America? I remember that site. If not, my advice is still the same. That is a very hard business to scale. You can’t just run ads and expect it to take off. The advertising has to be one tactic among many in your marketing strategy.
Running a business is a risk. If there were no prospect of failure then everyone would do it. It’s hard grueling work. Good luck
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Yeah, it can work — it just takes time and some testing. Lots of small brands find success once they dial in their message, creative, and audience. Don’t stress about overnight results; focus on showing your story and finding the right people, and it’ll start to click.
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Yes it can work, it works everyday for small businesses. However you need to have some realistic expectations going in. Ads are not an overnight success channel. It takes money, time and lots of testing to figure out what works and what doesn’t.
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