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Is Instagram worth it any more?
Posted by on December 12, 2025 at 8:44 pmThese days your content won’t get seen unless you’re an established creator or influencer, you’ve paid for adverts or boosted your content, or you somehow get lucky and go viral – although that of course is the exception rather than the expectation. So what chance does a small account with a few hundred or even thousand followers have? You post a reel, it gets a few hundred – a few thousand, if you’re lucky – and you’re back to where you started, nothing changed. After all, it’s not in Meta’s interests to promote these small accounts because they don’t make any money from them
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1 Reply
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Agreed. I was doing content for my own brand. It was exhausting. Ended up starting a franchise with a lot of ad backing and it’s POPPING OFFFFF like I have never seen in the 10 years with my own stuff. It’s all a business 😭
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Not true your content is just shit. Know so many people that blew up with their first video.
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No !
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I completely ditched instagram for TT and I won’t look back
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No. It’s shit. It has always been shit. Now full of Gen Ai Slop and Bots. Just as Suckerberg likes. He can stuff it right up his stinking ass.
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In this current age, it is kind of impossible to really blow up on IG/build an audience now
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Enshitification
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