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Is Google Search Console Data Inaccurate?
Posted by on January 4, 2021 at 6:27 pmI’ve been using Google Search Console as my source of authoritative data for years. But today, noticed a GLARING discrepancy.
I downloaded a CSV of performance data for 2020 and happened to notice that a new highly-promoted page showed 0 clicks in the pages report. When I checked Google Analytics, the report there shows 300+ visits from Google.
I spot-checked a few other pages with “0 clicks” in Search Console data, and sure enough, those are getting traffic from Google in GA.
Has anyone else seen this kind of discrepancy?
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2 Replies
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My feeling is you are comparing rankings to traffic.
a page with zero clicks FROM a Google SERP is different than a page that gets traffic FROM other pages on your site.
So if analytics is showing visits to pages, but GSC is showing zero that means that page is not ranking but is getting visitors to it from other pages that are ranking.
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This just means no organic clicks. You said it’s promoted, so if you’re doing PPC on Google it would make sense there’s no organic traffic.
You don’t use Google search console to analyze traffic. Only analyze search performance.
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