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Is Gemini SEO advice good?
Posted by on December 2, 2025 at 3:06 amSo for context, my company is doing a site migration and as the seo person for the company (even though im just the seo content writer), im asked to ensure that the seo of the new website is good.
Ive been getting seo strategies and advice from gemini, but now i wonder, can it be trusted?
For example, gemini says that our product pages needs to be revamped from being generic product pages to a hero page addressing customers queries. Such as changing our page's title tag from promoting specific product to promoting generic keywords such as "cheap rental cars".
What do you guys think?
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1 Reply
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You’re prolly aight
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Gemini’s advice about changing product pages to hero pages targeting generic keywords sounds backwards to me. Product pages should target specific product terms, not broad generic ones like “cheap rental cars”. That’s what category pages are for. During our last migration we kept product pages focused on the actual products and saw way better results than when we tried to make them catch-all pages. AI tools can give decent technical advice but they often miss the nuance of search intent and page purpose. i’d be careful following that specific recommendation.
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So during a site migration you’re going to make sure all your current pages that are valuable and performing well migrate over which is either the same copy, or an updated copy. This also includes metas and image alt texts.
Include important assets from those pages too. Make sure redirects are imported if you plan on changing URLS slugs.
Also consider all important scripts such as GA4, GTM, and 3rd party scripts the company may use for migration as well. Some devs may need some reminding with this part lol.
After the site migration do a reaudit of your site and fix any issues regarding error codes. Finally and soon after the migration check if all your scripts and tracking codes are properly functioning.Update: this is more a standard process that anyone can do but depending on the size of the site migration then you may need multiple departments to step in and support.
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It can be trusted with 60% confidence. That too when you prompt it with clear context and your target. If you have product pages, then your keyword is the product name.
Create different blogs or category pages for keywords like cheap rental cars.
From my understanding, just create the site that helps the user. Google just follow users most of the time. If users understand and spend time on your site, your authority automatically goes up.
Google currently has so many mood swings. Even their own gemini cannot understand all those swings. Just optimize for your target audience, keep pages fast, keep everything Google wants like meta details, internal links and schema and call it a day.
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Figure out if pages are being retired or moved or if urls stay the same. Imagine every url being someone’s bookmark. If they click their bookmark, what happens. Mapping old locations to new locations is one of the biggest priorities. While you van safely let some pages die without a redirect (404s are a natural part of website life) any page that was getting any sort of traffic, should have a response that directs users/bots to a new location. This is not a hardline rule, but general guideline to follow. If you have a product line that does die and nothing is replacing it, figure out which pages have backlinks or traffic in the past 6 months, redirect (301) them to the most appropriate new url and let the rest die.
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I don’t think I like that but would really want to look at the products. in some cases generic like that could be good and others not so good for SEO. what are the top performing search results doing? you can let what they are doing to help guide on what you should do. and google “cheap rental cars” for example and see what really comes up. is your goal to be top for that search result?
wow, was that a vague, useless response? not sure my brain if firing on all cylinders today. lol
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Prepare to lose traffic with your migration unless you keep the URIs exactly the same. Been there done that got scar tissue over it. 301 juice isnt the same no matter what they say
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Gemini doesn’t have any special insights into Google’s algorithm.
Will it give good advice? Sometimes. Will it give bad advice? Sometimes.
You have to actually understand SEO to be able to use any LLM effectively for it.
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You need to base it in some kind of reality. You need a data source that exists outside the LLM to give you good data. Something such as Dayaforseo or SerpAPI are some examples of sources you could use.
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If you really wanna implement SEO strategies, then use Claude. Much better and updated insights. Also I am not sure how you guys use AI for suggestions but the ideal way ( or at least I call this ideal) is to:
Create a deep brand PERSONA of your audience and business >Put that into the AI > Then proceed with asking SEO advices. ( Ask all in detail, throw your GSC and GA4 screenshots)
The accuracy improves 10X.
P.S: I tend to use Gemini pro just for the image creation for my local business clients. It’s way better than GPT. Plus the AI images really boost conversion. ( like its way hard to tell if its an AI)
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NOO, it will just spew out the popular SEO myths because they’re so prevalent.
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Why don’t you just use a real audit tool? You don’t need to use AI for everything.
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I have tried it. It also gives suggestions based on the data provided. Many of the times, it follow trial and error process and it need not give the right solution at the very first. Plus I have observed it hallucinates once it is unable to solve where it keeps repeating the same. But this was the issue with 2.5. I am yet to go in depth with 3, but so far it did not look that exceptional to me.
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