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Is AI video about to change how we approach social content?
Posted by on September 25, 2025 at 1:23 pmVideo is already the backbone of social media, but AI seems to be opening a new chapter. It’s no longer just about generating quick clips. Some tools are starting to give creators real control over how a shot is framed and how the camera moves.
One platform I’d recommend exploring is Higgsfield.ai. Unlike most AI video tools that feel pretty random, this one gives you options like dolly moves, crash zooms, and overhead angles. These are the types of shots you’d expect on a professional set. For marketers, that could mean producing cinematic-quality ads or social content without the high costs of a big crew or studio.
The question I keep coming back to is: if these tools become common, does it level the playing field for smaller brands and creators? Or will it just create even more noise in an already crowded feed?
I’m curious how others here think AI video will fit into future social strategies.
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1 Reply
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I have yet to see any indication that audiences want, or will accept, platforms and feeds that are filled with GenAI content. While the ‘tools’ get better, audience disposition hasn’t changed, they don’t want it, they don’t like it, and when they find out that its used on something they like, it tanks any trust they had.
GenAI *does not and will not* level the playing field for small artists. These are free tools **for now**, but make no mistake, the goal is to get people using their service, then start dialing up the price once they are locked in to the service. This has happened to every other ‘content creation’ tool, it will happen to VEO, ChatGPT, and everything else.
What will level the playing field? I want to be able to audit social media metrics to verify payouts on systems like Adsense. I want to be able to submit a copyright notice and get an actual response, even if I am not spending 6 figures a year on a platform’s Enterprise Service. GenAI? That’s not something designed to make any of us money.
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The tech looks amazing for smaller teams. Cinematic shots without studio costs is a big win. But yeah, once everyone has access, the real edge will probably come from story + strategy, not just flashy visuals
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