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Introducing AI Performance in Bing Webmaster Tools Public Preview
Posted by on February 10, 2026 at 8:29 pmH/t tp u/lilyraynyc for sharing this on X
How To See it
Click on the AI Dashboard Report on the LHS
Extending Search Insights to AI Answers
Bing Webmaster Tools has long helped website owners understand indexing, crawl health, and search performance. AI Performance extends those insights to AI-generated answers by showing where and how content from your site is referenced as a source across AI experiences.
As AI becomes a more common way people discover information, visibility is not only about blue links. It is also about whether your content is cited and referenced when AI systems generate answers. This release is an early step toward Generative Engine Optimization (GEO) tooling in Bing Webmaster Tools, helping publishers understand how their content participates in AI-driven experiences.
What the dashboard measures
Total Citations
Shows the total number of citations that are displayed as sources in AI-generated answers during the selected time frame. This highlights how often your content is referenced by AI systems, without indicating placement or presentation within a specific answer.
Average Cited Pages
Shows the average number of unique pages from your site that are displayed as sources in AI-generated answers per day over the selected time range. Because the data is aggregated across supported AI surfaces, average cited pages reflect overall citation patterns and does not indicate ranking, authority, or the role of any page within an individual answer.
Grounding queries
Shows the key phrases the AI used when retrieving content that was referenced in AI-generated answers. The data shown represents a sample of overall citation activity. We will continue to refine this metric as additional data is processed.
Page-level citation activity
Shows citation counts for specific URLs from your site, making it easy to see which individual pages are most often referenced across AI-generated answers during the selected date range. This reflects how often pages are cited, not page importance, ranking, or placement.
Visibility trends over time
The timeline shows how citation activity for your site changes over time across supported AI experiences, making it easier to spot trends at a glance.
Important Note: Bing respects all content owner preferences expressed through robots.txt and other supported control mechanisms.
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1 Reply
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Here’s some sample data. And this time – instead of Bing being “data” poor – this is much more data than Google shares!
Some sample data from my Blog:
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It’s still in beta version but something worth for folks looking to see the performance of website on AI environment. I am expecting more development from bing like adding more insights ! Thanks for sharing
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nice work bing!
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If it only includes Bing AI and partner media, isn’t the scope of data collection quite narrow? It obviously doesn’t include large-scale LLMs like Google, GPT, and Publek, so I’m not sure it’s actually meaningful. Still, the attempt is impressive.
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