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Interview with Google’s Head of Search – insights into the future of AI and Search
Posted by on October 5, 2025 at 3:03 amThanks to u/gagan_ghotra for posting this interview and notes on X
Google's Head of Search, Elizabeth Reid interview with The Economic Times!
Full interview on YouTube – https://youtu.be/DXCemrvaNKQ?si=OVvfvMNsfi5E2OYs
Some key points and quotes from interview
AI in Search
"I don't think there was ever a single moment where it was like oh suddenly we needed to do it. We just gained more understanding, we gained more conviction about how to bring them together… and despite all the several last years, I think we're still really at the beginning."People are asking more questions to Google
"What we see is there's sort of an implicit calculation that users have which is like is it worth my time? Am I confident that a response is going to come?… And so when you lower the bar to actually ask that question and get a good response, people ask more questions."Blue links going to stay! Its not over for blue links
"I do think the story of the blue link is far from over… people want to connect with humans and that human spirit and the fact that the world is very diverse, right? one answer isn't the same for everyone. I think there's going to continue to be a huge demand to hear directly from people."
Create high quality content to get clicks
"If you produce content that's very shallow… then your content really doesn't have much more than like an AI overview would give in the first place. So, people aren't going to want to click… but if you produce really high quality content, you bring your perspective in, you're bringing your experience… then users are going to want to click in further."Making information searching more accessible in different languages using AI
"It hasn't really been universally accessible in many ways with language but it's also not just… across languages but also even within a language what's your level of literacy on something… it's not enough for access to information if you don't understand it and now we'll be able to help people understand." -
1 Reply
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Thank you for taking the time to share this information with us 🤌
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blah blah, Google revenues increase by
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interesting she said blue links are not over
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The part on languages ​​as it is rendered is confusing.
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