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Interview: Campaign Challenge
Posted by on August 7, 2020 at 12:46 amI am interviewing with a company and they have set me a challenge. Part1 of the campaign is pretty straight forward i.e. building a FB campaign and providing all details, creative and thought process for the campaign. I am confused with Part 2 where the task is that assuming the campaign in Part 1 is successful
* *How would you approach the challenges of taking the learnings from this experiment and validate it at scale across multiple client ad accounts (same industry but different locations)*
* *how would you report on it.*
* *Consider tooling options to manage this process across multiple ad accounts and understand the outcomes.*What do they mean by “tooling options to manage it for multiple ad accounts? Thank you for your help.
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1 Reply
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I’m guessing they want to understand how you will keep an overview of several ad accounts and the performance. So maybe something like a dashboard tool, or how you would set up reporting in FB Business manager?
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