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Insane Level of Bot Traffic from Google Search
Posted by on November 2, 2025 at 4:23 pmI've managed Google Ads for >8 years, currently managing $50-100K/month.
A client account I've managed for 3 years now is doing really well this year (decent YoY lift of ROAS, great CTR & Conv. Rate) but this year my back-end (CRM) data on the client side is being absolutely wrecked by a huge wave of bots form submissions attributable to Google Search Ads.
They're defeating visual reCAPTCHAs to do this, and using dynamic information in form fields and it's hundreds every week.
Previously I've used Turnstile pretty effectively to block bots in similar situations, but this company insists on using HubSpot forms for their site, and I can't use Turnstile for HS forms. So I might be looking at developing a custom integration of some kind to solve the issue.
Anyone else had this issue with HubSpot forms?
Anyone else seeing a lot of advanced bots coming through their Google Ads this season?
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1 Reply
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You’re buying search partners clicks. Dont
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Yes even with search partners turned off and no Pmax.
The issue is even worse on Bing Ads
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Are you using Search campaigns or PMAX?
Or maybe Search campaigns but with Display or Search Partner on. Google’s own search traffic tend to have very limited fraud. -
I would recommend focusing on cost per conversions. The lower the CPC, the more bots, spam and non humans you invite.
Focusing on clicks = spam and bots
Focus on conversion = humans and consumers.
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It often come sometime bots and some time competitors so what you need to do either problem solving questions or steps in form in order to counter spam bots
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