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    Influencer Marketing VS Whitelisting

    Posted by seohelper on May 7, 2021 at 1:20 pm

    Hi everyone. I’m a new business and I want to try influencer marketing as traditional ads don’t work as affective anymore after the 14.5 update. My app is only on iOS, it’s an Instagram alternative, and I’ve been running app installs campaigns for it so far. Ideally I’d like to be able to pay per install since their is a lot of fake engagement out there but I’m also willing to pay a guaranteed price for good content I can use for ads. I’ve found that there are a few ways I can do things and I wanted to know what your experiences have been and what’s the best thing for me to do.

    1. Hire an influencer myself via dms/email and have them use affiliate links. May be tough to find ones willing to do this.
    2. Company A vets top tier influencers and they choose your brand to broadcast across all their socials and get paid per installs. Issue is I can’t target as well or know who the influencers followers are as they choose you. Oh and aside from that it’s like 20k to run a test then 10k a week which is a bit much but again they only charge per install it’s just 20k upfront. It’s a legit company tho as they’ve worked with Calm
    3. Company B does allows you to run campaigns to find influencers that are willing to whitelist which means I can run ads under their social. I believe I’ll be able to target better with this approach but I’m likely to miss out on viral affects especially from TikTok plus I have to go to multiple platforms myself. This is really just solid for Instagram as there is hardly any organic reach.

    If anyone has experience with any or any other recommendations to try it’d be much appreciated. Thanks!

    AutoModerator replied 4 years, 11 months ago 1 Member · 1 Reply
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