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Indexed but invisible.
Posted by on January 10, 2026 at 10:22 pmHi everyone, i need some fresh eyes on this.
I have a brand name that is very unique and has zero competition in SERPs.
The site has been indexed for 3 months but was never showing up for the brand name (and i still don't know why). 3 days ago, it finally appeared when i searched for the brand name. I thought the "ghosting" phase was over, but today it's gone again. It is completely invisible even for exact text strings from the homepage (quotes used).
GSC shows no errors. Site query shows all relevant pages are indexed and healthy. Ahrefs health score is 100/100.
The main domain is healthy and indexed. The subdomain has unique content.
Could it be an issue with a lack of backlinks? That is the one thing missing from my page. However, i still don't understand why the brand name wouldn't show even if the backlink profile is weak. There is absolutely no competition for this phrase.
I can send the domain via private message.
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1 Reply
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What is the brand name, maybe you picked very competent keyword
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GSC shows no error**- so its not a technical issue.**
ITs an authority issue.
You need 3rd party validation.
This is how SEO works.
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This happens all the time – we get about 3-7 queries like this a day!
[”Crawled – currently not indexed” hell – No technical issues with the site : r/SEO](https://www.reddit.com/r/SEO/comments/1kq9a50/crawled_currently_not_indexed_hell_no_technical/)
[https://www.reddit.com/r/SEO/comments/1kq9a50/crawled_currently_not_indexed_hell_no_technical/](https://www.reddit.com/r/SEO/comments/1kq9a50/crawled_currently_not_indexed_hell_no_technical/)
''Crawled - currently not indexed" hell - No technical issues with the site
byu/BioEndeavour inSEO -
How’s your backlinks?
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