-
Incremental performance
Posted by on August 23, 2021 at 3:53 pmHey everyone ?
Wanted to ask how you go about calculating the incremental impact of your campaigns on different google channels: search, display, video, etc.
Do you run control hold out versus variant tests? Do you do it by audience?
Right now I’m struggling with figuring out how to start calculate incremental ROAS on channels and campaigns to optimize better. I feel I am spending my budget on users who may not be worth it (returning users and therefore cannibilisation and no incrementality).
Would love to hear from more experienced folks on how they set this up or go about evaluating incremental impact of their work.
-
1 Reply
-
ok, Incremental ROAS! one things is to check the overall revenue vs spends not by campaign type. Other thing i that you go and check your attribution in GA and Google ads both, atleast you should get to know which campaigns are in a path of sale or conversion.
Now why don’t you negate audience list from one campaign to other to make it unique for all campaigns
Log in to reply.