-
In 2026, can we still really say “Content is King”? Is it even a pawn?
Posted by on January 5, 2026 at 1:53 amIf AI answers are eating clicks, does content still lead, or is distribution, data access, and entity prominence the real royalty now?
Google’s barely showing 10 blue links, LLMs are hallucinating summaries, and your “ultimate guides” are getting zero scroll—where exactly is this King ruling?
If 100m pages are in an index an 99m never even get a click?
Maybe “Content is King” was always cope for people who didn’t own demand, brand, or product, and LLMs are finally exposing it.
-
1 Reply
-
Content whether on your site or not is still very important.I believe it’s more important to be on specific sites (high authority and business vertical relevant).
-
No, not at all. Authority is king.
You can put your whole life into a page and still only get 10 visitors a month, if it doesn’t have any authority.
-
Authority is.
-
Content was always a high ranking factor in terms of relevance and credibility, however I’d have to agree with others here that authority is what moves the needle the most. Your site should have quality content regardless, but that goes to building authority and trust anyway.
-
What’s a king without authority?
-
[removed]
-
Content is king where it matters. For those who already have authority.
People can’t expect their 2 bit small business to rank first on google because they posted a blog with all the right keywords. No one is reading it. It’s not used in user journeys that result in purchases. Irrelevant.
And to those who think it’ll work, well, I would say they don’t know how to design content if they are making stuff that doesnt have comparative advantage in the market to the big players.
-
What’s funny is that while the algorithm is PageRank based, there is a MASSIVE user interaction component that Google kept lying to us about until the courts forced them to reveal it.
-
Considering my well thought out website is presently being outranked by an empty Vimeo account page, I highly doubt that
Log in to reply.