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Impressions for groupings of posts?
Posted by on August 13, 2020 at 11:58 pmHi there.
I’m trying to figure out how to pull impressions and/or reach for groups of related posts on Facebook, Twitter, and Instagram.
As an example:
Say we’re running a “talent show” campaign. So we have dozens of posts across all three platforms with the key word “talent show”. How can I most easily compile all the impressions that our “talent show” campaign got?I know how to find all posts MENTIONING “talent show” from our accounts via the Twitter search function and the Creator Studio for FB and IG, but for metrics like impressions and reach, I would need to click into each individual post or tweet to pull the data, which would be a huge time suck.
Is there a way to do this in-platform, or do I need a third-party analytics tool? If the latter, which do you recommend?
Many thanks.
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3 Replies
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I’m not sure if there’s a way to pull based on keywords but there are many analytics tools that would make it much easier than clicking into each post through Facebook
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Download your post insight file on each platform if you have a business account. Then, take that Excel file and filter to show only the posts mentioning talent show. You’ll have all the metrics in one place that’s easy to quantify.
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If you use a third party tool like Sprinklr, you can create tags for various post categories, like topics or campaigns or content series. You are then able to isolate metrics for posts that fall under those tags, filter for date ranges, etc. Of course, you can do the same manually by downloading insights from individual platforms, creating an excel grid with a row for each post, columns for every data point you want (platform, post date, impressions, likes, comments, engagement rate, etc.). You would then add a column to input whatever labels you want for “groupings” and you can either sort the entire data set by that column, or better yet, create pivot tables that will do the math for you. If you’re unfamiliar, with pivot tables, I’m happy to explain as they’re an incredibly powerful tool for data analysis once you understand how to use them properly as they essentially automate the math as you add new posts to the main data set. Hope this helps.
As a side note, I’ve used every third party tool imaginable that would help with this sort of analysis (Sprinklr, Sprout, Socialbakers, Hootsuite, Later, and Falcon.io off the top of my head). So if you’re considering subscribing to a social management tool and have questions about what will best suit your needs, feel free to ask.
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