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Impressions decreasing in search console but number of clicks are increasing
Posted by on March 22, 2021 at 5:35 amHi,
I’m new to SEO and manage a 4 month old blog. I’m observing a strange occurrence in my search console data since last week – the number of impressions have halved, but the number of clicks are constant in search console.
I’ve checked sections like manual actions and security issues in the search console, didn’t find any issues.
Is there anything that I need to worry about? Or anyone can please explain why is it happening?
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1 Reply
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Check average rank, CTR, and the number of different keywords.
Can also do an export of keywords from today and compare it to keywords from one week ago.
Most likely you will see that you have gained rankings for relevant keywords and lost rankings for irrelevant keywords.
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